What does GD-7 emphasize regarding media inquiries?

GD-7 emphasizes the importance of initial referral to the Public Information Officer (PIO) when handling media inquiries. This protocol ensures that all communication with the media is managed consistently and accurately, maintaining the integrity of the information provided and safeguarding the organization’s public image.

The PIO is trained to respond to the media in a way that aligns with the organization’s policies and strategies. By directing inquiries to this designated individual, the organization can avoid the risk of misinformation and ensure that all statements are vetted and approved before being released. This approach also helps maintain coordinated messaging, particularly during critical incidents or ongoing investigations, where the potential for miscommunication can have significant consequences.

In contrast, other choices may involve aspects of communication but do not prioritize the structured and official handling of media inquiries as outlined in GD-7. For example, while direct contact with officers and social media can be effective in engaging with the public, they lack the necessary oversight that comes from involving the PIO. Similarly, developing press releases is a part of the communication process but is secondary to the initial referral and management of media inquiries through established protocols.